Oh happy day! Finally the Federal Trade Commission (FTC) is hammering down on companies with misleading claims about their products body-slimming capabilities. Four companies, L’Occitane, Sensa, LeanSpa LLC and HCG Diet Direct, will all receive hefty fines for using deceptive language and fraudulent claims marketed towards diet-driven consumers. I was thrilled to appear on FOX News Your World with Neil Cavuto yesterday to discuss this issue.
Will an additive found in candy really make you less hungry?
Not only are these companies claiming unrealistic weight loss results but they are also making false claims about their product ingredients. Products like Sensa which claim to reduce hunger and melt away the pounds when sprinkled on foods primarily contain maltodextrin, a starch-based food additive commonly used for the production of soda and candy. HCG (made from human placenta) is supposed to be taken with a very-low calorie diet of less than 800 calories per day. Maybe that should be front and center on the label, instead of just in the fine print.
Will a slap on the wrist make them change their tune?
While these companies have agreed to refund many of these mislead consumers, $34 million in fines is a drop in the bucket for the $60 billion plus diet industry. Sensa and L’Occitane will continue to stand by their products and bogus health claims, selling desperate consumers hopeless creams and powders that will result in nothing more than a slimmer pocket book.
Click below to see my appearance on FOX News defending consumers’ rights in the need for government involvement in this matter.
Here are a few highlights from my segment :
- People argue that consumers’ own common sense should be the judge versus the Federal Government in this dieting matter.
- As a Registered Dietitian I believe that every consumer deserves to have accurate information about the products they purchase.
- Consumers are desperate for quick weight loss fixes, but the truth is diets don’t work. 95% of all diets fail and most dieters will regain their lost weight in 1-5 years.
- FAT CHANCE: There is no magic powder, cream, or pill that is going to make you skinny, yet consumers continue to buy into the multi billion dollar diet industry each year.
- It’s about lifestyle choices. Less than 5% of adults participate in 30 minutes of physical activity each day.
The Hard Facts About Dieting:
- 35% of “occasional dieters” progress into disordered eating and as many as 25% advance to full-blown eating disorders.
- Dieters typically make four to five attempts per year.
- Only 5% of women naturally have the body type advertisements portray as real.
- 90% of Americans eat more sodium than is recommended for a healthy diet
- 75% of American women surveyed endorsed unhealthy thoughts, feelings or behaviors related to food or their bodies.
Filed under: food marketing and advertising, news, policy, supplements, weight loss | Tagged: diet fraud, diet products, Fox News, HCG, L'Occitane, Neil Cavuto, Sensa, weight loss gimmicks | 1 Comment »