Every time we turn on the TV, listen to the radio, drive down the road, we are bombarded with advertising from food marketers proclaiming that their product is the secret to weight loss, longevity, and pleasure. With over 200 food choices to make every day it is difficult to sort through claims produced by food manufacturers to make the best choice for your health. Today we’ll tackle the issue of fruit juices: health or hype
As part of its ongoing efforts to uncover over-hyped health claims in food advertising, the Federal Trade Commission has issued an administrative complaint charging the makers of POM Wonderful 100% Pomegranate Juice with making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction. David Vladeck, Director of the FTC’s Bureau of Consumer Protection, said:
Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled. When a company touts scientific research in its advertising, the research must squarely support the claims made. Contrary to POM Wonderful’s advertising, the available scientific information does not prove that POM Juice or POMx effectively treats or prevents these illnesses.
No one can argue that Pomegranates are a wonderful and healthy food, full of vitamin C, potassium and antioxidants, but a line must be draw as food marketers push their products to the extreme. According to Self Nutrition Data, pomegranates are a good source of dietary fiber (11 grams each), 5 grams of protein, folate (107 micrograms), calcium (28.2 mg), vitamin C (28.8 mg), and vitamin K (46.2 mcg). Since POM is made from 100% pomegranate juice, one would think it would have many of the same great nutrients.
Not so. A $3.99 16-oz bottle has 320 calories, 72 grams of sugar, no fiber, and no vitamin C, calcium, folate or vitamin K. Yes, the only ingredient many be pomegranates, but by stripping away the fiber and nutrients, you just have sugar-water. Nutritionally speaking, these aren’t much different from a soda. This isn’t unique to pomegranate juice. All fruit juice loses much of the original fruit’s nutritional value when the juice is extracted, but POM is going a bit overboard with their health claims. A glass of POM a day is not going to prevent heart disease if the rest of your diet is laden with trans and saturated fat. It is important to look at your diet in its entirety, rather than trying to gain benefits from a single serving of fruit juice.
So let’s get over this hype and get healthy! Swap out the juice and reach for a piece of fruit! Aim for 2-4 servings of fruit per day. If you enjoy fruit juice, try diluting it with sparkling water to make your own spritzer. Next time you are at a grocery store, take a closer look at the health claims the manufacturer proclaims. Turn the package over and take a look at the actual nutrition panel and judge the food for yourself. Knowledge is power, and make sure you are well-armed!
What are your thoughts on this Fruit Juice Debate? Do you have any other health claims that you are confused about?
Filed under: calories, cooking, diet, eating healthy, food, food industry, food labeling, food marketing and advertising, fruits, health, neutraceuticals, nutrition, policy Tagged: | ad, food marketing, fruit, fruit juice, pom, pom wonderful