Great article at Forbes.com today regarding food companies giving cred to bloggers’ “tiny markets” and using them as a channel to reach out to consumers. I guess everyone is reading The Long Tail and buying in to the hits and niche concept. Welcome to the club.
I guess this also explains why PR companies have contacted me as of late to review food items. Here’s a list of recent food reviews I have done.
Fiber One Yogurt
http://rebeccascritchfield.wordpress.com/2008/03/05/product-review-new-fiber-one-yoplait-yogurt/
Perdue Chicken Perfect Portions
http://rebeccascritchfield.wordpress.com/2008/02/17/perfect-convenience/
Mix 1 Sports/Recovery Drink
http://rebeccascritchfield.wordpress.com/2008/01/19/product-review-the-right-mix-of-nutrients/
Soyjoy Bars
http://rebeccascritchfield.wordpress.com/2008/03/18/product-review-soyjoy-nutrition-bars/
Too bad they didn’t interview me in this article. Maybe next time! At least it gives me something to strive for.
I have to say I love that companies are respecting blogger “code” in that bloggers share honest opinions and that could mean raking your product over the coals. I personally won’t review a product if I already know I dislike it to be fair to the product. But I absolutely reserve the right to say exactly what I think when I agree to a review. I always try to take a balanced approach because that’s my nature. It’s not worth it to me to be “edgy” to get noticed. I’d rather be real and not get noticed. No company or PR agency has asked to see a post or review it. Some don’t even ask for a post, but that is implied. Stay classy companies and you will get rewards from spending time on the blogosphere. We’re going to talk about your products anyway.
Filed under: food, food industry, food marketing and advertising | Tagged: food bloggers
