Food Companies Reaching Out to Food Bloggers

Great article at Forbes.com today regarding food companies giving cred to bloggers’ “tiny markets” and using them as a channel to reach out to consumers. I guess everyone is reading The Long Tail and buying in to the hits and niche concept. Welcome to the club.
I guess this also explains why PR companies have contacted [...]

Nutrition advice from non-experts could be “ruff”

I have been waiting for a “National Nutrition Month” blog idea to come to me… and it’s finally here!
To be honest, I’ve been a bit underwhelmed by ADA’s theme, “it’s a matter of fact”. When you’re competing with Lost, American Idol, and guitar hero you need to be exciting. Well, no more ho-hum, this media [...]

Virtual Nutritionist My A$$

I feel like I make an honest effort to be positive and open-minded, but when I read and article like this I just cringe.
Like a virtual nutritionist, NutriFilter sifts through all the products available online and highlights the ones that meet customers’ unique nutritional needs, whether it’s for gluten-free, peanut-free or low-fat foods, or foods [...]