The question becomes… how do we reach this “target market” and get them interested in eating healthy and being more active? Can a carrot be cool? Can jumping rope rock?
The first step in reaching kids is going where they are with your message. Online is a great venue for social marketing. With data like this, there’s no doubt companies will continue flocking to the MySpaces, Flickrs, and YouTubes to pimp their products.
Maybe we should look at bringing the PSA out of the dark ages and applying it to web 2.0. It certainly would help overcome a major issue with PSAs… they are seen so infrequently and at odd times of day that their impact is doubted by many.
Filed under: children, food marketing and advertising
